Book Machine Event Today - Wednesday Wisdom
- UBP
- May 26, 2021
- 1 min read
Book Machine - Wednesday Wisdom: Live Interview with Tom Chalmers (Legend Times) and Peter McCarthy (Ingram Content Group)
Tune into the upcoming Wednesday Wisdom session on Wednesday 26th May from 1–1:30pm BST (8–8:30am Eastern) with Tom Chalmers, Managing Director of Legend Times, and Peter McCarthy, Director of Consumer Insights at Ingram Content Group.
In a brief, inspiring Q&A session, learn more about Ingram’s powerful data-driven Marketing Insights tool, find out how digital marketing has shifted in the world of books in the wake of the pandemic, consider new tools you can use to aid the discoverability and sales of your titles, and pick up some tips for marketing your books and backlist titles past the buzz of a new launch.
This session is your chance to tap into insights from Pete – of one of the world’s foremost experts in digital marketing for books – and Tom, who has sold and launched multiple successful book publishing businesses – to help you turn your book data into book sales. This is one not to miss if you’re looking for new ways to boost your marketing insights and practices in 2021!
The interview will last for 20 minutes, before questions will be opened up to the audience– so be sure to come prepared with your own burning questions to ask about Ingram’s suite of tools and Tom’s vast experience in the business of publishing.
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This such a Wednesday Wisdom session worth listening. I do run social for a small UAE publisher, and love it to see how data, based on analysis, can turn the course of marketing activities. Tom and Peter's efforts on understanding how to use Ingram's tools could make me even smarter in the way I livre book promotions, heightened by those beyond hype. So good to see such sessions on practical applications that increase discoverability and sales, definitely a must-watch session for anyone in social media management services UAE wanting to get more savvy in book marketing.
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